Ethical skincare: fat free jelly beans anyone?!

blog post ethical marketing no nonsense skincare

Being perceived as ethical is something that to which a lot of brands aspire. In the world of beauty it's synonymous with being cruelty free, using responsibly sourced ingredients, being environmentally conscious and corporate social responsibility. These are all of course very important things. But what about ethical or responsible marketing? How brands convey their key selling points, what they tell you about their products, the foundation for their claims. This can be at odds with the idea of being ethical. Take ingredients that promise to cure cancer, claims that a product is free of “toxins / chemicals” (implying that competitor products are somehow toxic) or claims that a product gets deep...

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Incorporating retinoids - my top tips (part 2)

acne anti ageing blog post break outs retinoids

In case you missed last week, I gave a run down on retinoids and why I feel they’re the king of skincare! This week I wanted to share how I managed to build in a stronger retinoid (tretinoin 0.025%) for anti-ageing and congestion without any irritation or peeling. Disclaimer: Retinoids aren’t for everyone and if your skin is sensitive or if you have specific skin conditions then these products may not be for you. I encourage you to do your own research and if you’re considering prescription strength options, speak to a healthcare professional first to decide if it’s right...

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The lowdown on retinoids (part 1)

acne anti ageing blog post healthy skin

Last year I experimented with a LOT of different products. I was curious about what people were using and wanted to try them for myself. As someone who has always had a pretty basic routine with little use of “actives” my skin REALLY freaked out. It got irritated initially and when I finally managed to get rid of that I noticed my skin started to get congested very easily and I seemed to be getting more breakouts than before. I tried using salicylic acid which helped a little but the issue didn’t really go away. I knew retinoids were an...

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Apothaka on Pixiwoo blog

blog post cleansing oil pixiwoo skincare routine

By chance I met the gorgeous Stacey who runs the Pixiwoo blog a few months ago. We got chatting about skincare and Stacey kindly offered to try out some of my products. Of course I jumped at the chance! Who better to road test my range than someone who probably gets inundated with beauty products?! Thank you Stacey for taking the time to test out my products so thoroughly. You can read Stacey's review here  

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Finding a holy grail sunscreen : “you have to kiss many frogs before finding your prince” (part 4)

anti ageing sun protection sunscreen

UPDATED: May 2020 to include a new release from EVY...see below to find out more and discover some exciting news! If you’ve read the previous parts of this series (part 1, part 2, part 3), by now you’ll understand that finding the right sunscreen for your needs isn’t that straightforward at least for me! Here are my top picks based on what I’ve tried so far. There's an obvious bias towards chemical / organic sunscreens as I prefer them for wearability and more reliable UVA protection. My current sunscreen of choice (UPDATED 02/09/19) I didn't think it was possible to find something that...

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