Apothaka’s philosophy is based on the premise that your skin is an incredibly intelligent organ and we just need give it the tools to support it and allow it to function well on its own, rather than create a cycle of damage & repair, which is increasingly common with so many aggressive products out there. This means:
- Gentle but high performance skincare which puts a healthy skin barrier first
- A less is more approach through:
- multi-tasking products to support your skin goals
- respecting the skin and the environment
- Products which fuse functional skincare & self-care – carefully chosen ingredients that benefit your skin, elegant textures and divine scents, as well as fragrance free options
- No nonsense marketing or gimmicks:
- no overpromising (our goal is healthy skin, not perfect / flawless skin)
- no fear tactics or long “free from” lists
- no big influencer campaigns, glossy ads or big retailer mark ups
- no wasteful packaging
- the focus is all on the products, which speak for themselves
Apothaka products are designed with everyone in mind – regardless of skin type, age, gender, skin colour. If your goal is healthy skin, then this range is for you!