My story

After enjoying healthy, clear skin for a number of years, when I reached my late 30s I started to suffer breakouts which often left noticeable pigmentation. Products on the market for “acne-prone skin” were more geared to oily skin types, which really dried out my skin, compounding the problem. 

I became interested in the effects of plant-based ingredients on the skin, as well as the impact on overall wellbeing. Initially I trialled individual carrier and essential oils, before starting to experiment with combinations of oils as my kitchen turned into an apothecary of botanicals.

I undertook a series of courses in skin care formulation and the use of essential oils in order to cement my knowledge and ensure that I was using essential oils diligently. After several months, I was highly encouraged with the results of using these oil blends to clean, nourish and protect my skin. I increasingly focussed on blends formulated with lighter plant oils, therefore minimising the risk of causing congestion and breakouts. My skin visibly improved. I started making products for friends and family and was delighted with their feedback. Realising that my products could benefit others too, Apothaka® was born.

Apothaka® today

Apothaka® has evolved with my deepening knowledge of skincare, product formulation and skin health. I'm really passionate about the use of the right ingredients in robust formulations and my aim is to ensure that anyone with a desire to look after their skin is able to do so using high quality, simple but effective products. Cleverly and uniquely formulated with lightweight ingredients which won't clog pores. Improving the way your skin looks and feels, and making your skincare routine an enjoyable experience: bringing the spa experience into your home! I strongly believe that less is more and that healthy skin can be achieved with just a few simple steps. I'm committed to continuously expanding my knowledge and expertise in order to further inform my product development. I have a Level 4 CIBTAC award in Advanced Skin Science, which has proved invaluable in understanding the impact of specific ingredients on skin health. As such my focus is on developing core products that maintain a healthy skin barrier. Whilst my initial focus was solely on plant-based ingredients, I have become more cognisant of the fact that where an ingredient comes from (i.e. whether it comes from a plant or is made synthetically in a lab) has little bearing on how it impacts on skin health. So I focus on all ingredients that support skin health, also trying to take into account their impact on the environment (which isn't as straightforward as we're led to believe!). This is a constantly evolving area and I think it's really important not to be swayed by labels that can mislead and oversimplify the issue (e.g. "zero waste", "plastic free", "natural skincare", "clean beauty" to name a few).

My products are all made in the UK, and I currently focus on just a few key products but each year I expand my collection with carefully chosen formulations. Skincare shouldn't be overwhelming so my aim is to keep things simple for you!

Natasha xo

Natasha Dauncey, Founder of Apothaka

Natasha Dauncey, Founder of Apothaka®