About Apothaka®

Founder of Apothaka®

Natasha Dauncey

I'm Natasha Dauncey, founder of Apothaka® . I'm passionate about creating thoughtful formulations which support a healthy skin barrier through a "less is more" approach to skincare. Where so much of the beauty industry is focussed on an unrealistic goal around "perfect" or "flawless" skin, Apothaka® is here to reset the goal to healthy, unfiltered skin and embracing healthy ageing for everyone!

Apothaka® is all about

Unique, high performance formulations which support a healthy skin barrier

Lightweight textures which are enjoyable to use and are less likely to clog pores

Elegant aroma blends which are a treat for the senses (+ fragrance free range!)

Minimalist range which respects your skin and the environment

Inclusive skincare: regardless of age, gender, race

Vegan friendly, cruelty free AND free from fear - being ethical extends to marketing too!

Supportive skincare: healthy skin for all

I have carefully designed my own formulations using the best of what nature & science have to offer (skincare doesn't need to be about one OR the other!). Everything is made here in the UK, no pre-made bases are used, giving me full control of the ingredients, which I select based on their benefits for your skin and their texture. Essential oils where used, not only provide a subtle scent, but can also help to improve your overall sense of well-being and offer conditioning benefits for your skin. Apothaka® products are about improving the way skin looks and feels but also about enjoying the experience of using them: like bringing a bit of the spa experience at home. My range is growing slowly (but responsibly!): my aim is to develop a complete but curated skincare routine which allows you to keep things simple and doesn't overwhelm you! I ship products worldwide to most countries. Shipping information can be found here.
You can hear more about my story, brand values and how I like to do things differently here.
Please get in touch if you would like to know more about my products or need help choosing, I would be happy to hear from you.