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Welcome to Apothaka®

Supportive skincare: healthy skin for all

Natasha Dauncey

Founder of Apothaka®

I'm Natasha Dauncey, founder of Apothaka® . I'm passionate about creating purposeful formulations which support a healthy skin barrier through a "less is more" approach to skincare. Where so much of the beauty industry is focussed on an unrealistic goal around "perfect" or "flawless" skin, Apothaka® is here to reset the goal to healthy, happy skin (and healthy ageing while we're at it!) for everyone!

Apothaka® is all about

  • unique, high performance formulations which support a healthy skin barrier

  • lightweight textures which are enjoyable to use and are less likely to clog pores

  • elegant aroma blends which are a treat for the senses (+ fragrance free range!)

  • minimalist range which respects your skin and the environment

  • skincare for all regardless of age, gender, race

  • cruelty free, vegan friendly AND free from fear - being ethical extends to marketing too!

I have carefully designed my own formulations using the best of what nature & science have to offer (skincare doesn't need to be about one OR the other!). My products are fully compliant with UK & EU cosmetic regulations -something that I take very seriously as a brand, and everything is made in the UK. No pre-made bases are used, giving me full control of the ingredients, which I select based on their benefits for your skin and their texture.

Essential oils not only provide a subtle scent, but can also help to improve your overall sense of well-being and offer conditioning benefits for your skin. My rejuvenating face oil is a Beauty Shortlist Editor’s Choice award winner and has been featured in Vogue and by former BBC Strictly dancer, Natalie Lowe. For those who cannot use essential oils, my Comforting range featured by Pixiwoo is fragrance / essential oil free and ideal for sensitive skin. Formulated with gentle and soothing ingredients to calm, nourish and protect.

Apothaka® products are about improving the way skin looks and feels but also about enjoying the experience of using them: like bringing a bit of the spa experience at home. My range is growing slowly (but responsibly!): my aim is to develop a complete but curated skincare routine which allows you to keep things simple and doesn't overwhelm you! Coming next is a gentle cleansing gel, enzyme exfoliator and antioxidant serum in the pipeline!

I ship products worldwide to most countries. Shipping information can be found here.

Please get in touch if you would like to know more about my products or need help choosing, I would be happy to hear from you.

Follow us on Instagram @apothakaskincare