Death by INCI series: formulation myths - part 4 - avoid preservatives

Death by INCI series: formulation myths - part 4 - avoid preservatives

Preservatives are VITAL in any water-containing cosmetic products - let's discuss why! 

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Death by INCI series: formulation myths - part 3 "filler" ingredients

Death by INCI series: formulation myths - part 3 "filler" ingredients

Water is NOT a filler, but an important solvent - an inactive ingredient necessary for a lot of the water-loving ingredients needed for healthy, hydrated skin.

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Death by INCI series: formulation myths - part 2 - skincare actives

Death by INCI series: formulation myths - part 2 - skincare actives

Should active ingredients always be high on an INCI list? The short answer is no, but let me explain why!

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Death by INCI series, formulation myths - Part 1 - ingredient analyser apps

Death by INCI series, formulation myths - Part 1 - ingredient analyser apps

Should you use INCI lists, or ingredient analyser apps to choose skincare? This post explains why they oversimplify a very complex topic!

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Skin barrier health: less is more - let's be kind to our skin!

Skin barrier health: less is more - let's be kind to our skin!

We shouldn't push our skin with higher strengths of actives. "Less is more" is obvious when it comes to actives like retinoids & acids (or maybe not?!), but the same is also true of ingredients like niacinamide. Let's discuss why!

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Ethical skincare: fat free jelly beans anyone?!

Ethical skincare: fat free jelly beans anyone?!

Being perceived as ethical is something to which a lot of brands aspire. In the world of beauty it's synonymous with using responsibly sourced ingredients, being environmentally conscious and corporate social responsibility. These are all of course very important things. But what about ethical or responsible marketing?

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