News — ethical marketing

Ethical skincare: fat free jelly beans anyone?!

blog post ethical marketing no nonsense skincare

Being perceived as ethical is something that to which a lot of brands aspire. In the world of beauty it's synonymous with being cruelty free, using responsibly sourced ingredients, being environmentally conscious and corporate social responsibility. These are all of course very important things. But what about ethical or responsible marketing? How brands convey their key selling points, what they tell you about their products, the foundation for their claims. This can be at odds with the idea of being ethical. Take ingredients that promise to cure cancer, claims that a product is free of “toxins / chemicals” (implying that competitor products are somehow toxic) or claims that a product gets deep...

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Preservative-free skincare: friend or foe?

blog post ethical marketing no nonsense skincare

I touched on this in my last blog post - Natural vs “chemical” skincare: an irrelevant debate? In response to the scaremongering around synthetic ingredient often defined as “toxic”, some natural / green beauty products are being sold as “preservative-free”. This either means that the preservatives used haven’t been disclosed, or worse, they’re not using preservatives at all and that is something as consumers we really should be concerned about. To clarify, I’m not talking about anhydrous (oil only) products that contain no water / will not have any contact with water. For any products that do contain water however,...

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Natural vs. “chemical” skincare: an irrelevant debate?

blog post ethical marketing no nonsense skincare

I regularly see references to the need to avoid all “chemicals” / synthetics and “toxins” in skincare as a basis for selling some green beauty brands (N.B. not all natural brands sell in this way!). The discourse around chemicals in cosmetics these days has become so negative and surrounded in fear. As a brand owner, it’s something I feel really uncomfortable about. Although my brand is formulated with mostly natural ingredients that I’ve found effective for my skin and that I enjoy using, I’m not averse to synthetic ingredients where they provide a benefit/fulfil a need. I think that the natural vs....

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