News — blog post

Introducing Apothaka® barrier support serum with niacinamide, ceramides & hyaluronic acid

blog post dehydrated hydration no nonsense skincare skincare routine

I wanted to dedicated a full post to the latest addition to my (small but perfectly formed) range: my new barrier support serum. Read on to find out more about the formulation, key ingredients and their benefits! Niacinamide (vitamin B3) My interest in niacinamide for skin health started when I began dabbling with retinoids. My previous track record of using actives in skincare hadn’t been great (hello irritation!) and whilst I was keen to build a stronger retinoid into my routine, I wanted to be sure my skin could handle it. If my skin was healthy before I started a prescription...

Read more →


Seasonal skincare: adjusting your routine for healthy skin

anti ageing blog post ceramides cleansing dehydrated dry skin healthy skin niacinamide oil cleansing skincare routine winter skin

As temperatures start to drop, our skin can sometimes throw a bit of a wobbly and when it does, it’s important adjust your routine accordingly. The skin is the largest organ of the body and it’s our first line of defence from external aggressors. The outermost layer, the stratum corneum (SC) is often described as a brick wall where the skin cells (corneocytes) – think of them as “the bricks” are tightly packed together and surrounded by a lipid-rich “mortar” (ceramides, cholesterol and free fatty acids). This provides an effective waterproof barrier which offers protection from ultraviolet (UV) light, dirt,...

Read more →


Pixiwoo's products to get your glow back featuring Apothaka comforting oil booster

blog post comforting oil booster essential oil free nourished skin winter skin

Thrilled to see another mention over on the Pixiwoo blog for my comforting oil booster - thanks so much to the wonderful Stacey for including me in your picks for getting the glow back in your skin!  You can read the post here. xo

Read more →


2 oils you must try from Apothaka - blogger Ms Tantrum's review

blog post cleansing face oil natural skincare plant-based rejuvenating face oil skincare routine

The lovely Ashh recently posted a wonderful review of my rebalancing cleansing oil and rejuvenating face oil on her blog. You can check it out here. Thanks so much for taking the time to write such a lovely review and take some really beautiful photos Ashh (one of Ashh's photo below)! xo

Read more →


Ethical skincare: fat free jelly beans anyone?!

blog post ethical marketing no nonsense skincare

Being perceived as ethical is something that to which a lot of brands aspire. In the world of beauty it's synonymous with being cruelty free, using responsibly sourced ingredients, being environmentally conscious and corporate social responsibility. These are all of course very important things. But what about ethical or responsible marketing? How brands convey their key selling points, what they tell you about their products, the foundation for their claims. This can be at odds with the idea of being ethical. Take ingredients that promise to cure cancer, claims that a product is free of “toxins / chemicals” (implying that competitor products are somehow toxic) or claims that a product gets deep...

Read more →