News — blog post

Getting to know Apothaka® with Simply Sarah Jayne Loves

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The wonderful Sarah asked if I wanted to share the story of Apothaka and more for her beauty blog as part of a series showcasing British indie brands, and of course I jumped at the chance!  Read what I had to say here. Sarah has also written a lovely review of my SOS recovery duo set which you can also find here. Thank you so much for thinking of me Sarah! xo Image credit:

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Feature for Apothaka with Lindsay Ryan Beauty & Wellness

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The lovely Lindsay Ryan - Skincare Educator, Beauty Writer & Facialist asked me if I'd be interested in taking part in a Q&A series for her online beauty journal, where she speaks to beauty professionals in the beauty & wellness industry. Having seen the other experts she's interviewed on her site I was honoured that she'd thought of me!  She's written a wonderful feature where I get to talk about Apothaka®, what prompted me to launch my own brand and my skincare (and self care!) philosophy. Such a great read - you can check it out here. Thank you Lindsay!...

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Introducing Apothaka® barrier support serum with niacinamide, ceramides & hyaluronic acid

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I wanted to dedicated a full post to the latest addition to my (small but perfectly formed) range: my new barrier support serum. Read on to find out more about the formulation, key ingredients and their benefits! Niacinamide (vitamin B3) My interest in niacinamide for skin health started when I began dabbling with retinoids. My previous track record of using actives in skincare hadn’t been great (hello irritation!) and whilst I was keen to build a stronger retinoid into my routine, I wanted to be sure my skin could handle it. If my skin was healthy before I started a prescription...

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Seasonal skincare: adjusting your routine for healthy skin

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As temperatures start to drop, our skin can sometimes throw a bit of a wobbly and when it does, it’s important adjust your routine accordingly. The skin is the largest organ of the body and it’s our first line of defence from external aggressors. The outermost layer, the stratum corneum (SC) is often described as a brick wall where the skin cells (corneocytes) – think of them as “the bricks” are tightly packed together and surrounded by a lipid-rich “mortar” (ceramides, cholesterol and free fatty acids). This provides an effective waterproof barrier which offers protection from ultraviolet (UV) light, dirt,...

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Pixiwoo's products to get your glow back featuring Apothaka comforting oil booster

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Thrilled to see another mention over on the Pixiwoo blog for my comforting oil booster - thanks so much to the wonderful Stacey for including me in your picks for getting the glow back in your skin!  You can read the post here. xo

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