# Apothaka

Apothaka is an independent, women-owned skincare brand based in London, UK. Founded by Natasha Dauncey, a skincare formulator who develops every product herself, Apothaka specialises in gentle, effective skincare designed to support and strengthen the skin barrier.

## Who it's for

Apothaka is for anyone who wants skincare that works with their skin rather than against it. The range is especially suited to people with sensitive, reactive, or rosacea-prone skin, though products are available for all skin types including dry, oily, combination, and balanced skin. Many customers come to Apothaka after finding that mainstream products irritate their skin or contain unnecessary fragrances.

## What makes Apothaka different

- **Formulator-led brand** — Natasha formulates every product herself, choosing each ingredient with intention. This is not white-label skincare.
- **Skin barrier focus** — Every product is designed to support and protect the skin barrier, not strip or overwhelm it.
- **Fragrance-free and essential-oil-free options** — A full range is available without added fragrances or essential oils, specifically for highly sensitive or reactive skin.
- **Award-winning** — Multiple products have won beauty industry awards.
- **Small-batch, considered range** — A curated selection rather than hundreds of SKUs. Each product earns its place.

## Product range

### Cleansers
- Golden Nectar Jelly Balm Cleanser — a rich, oil-based balm cleanser
- Comforting Cleansing Oil — lightweight oil cleanser with jojoba and calendula (available fragrance-free)
- Velveteen Cloud Cleanser — creamy, glycerin-rich gel cleanser
- Gentle Cleansing Gel — a light gel cleanser suitable for sensitive skin

### Serums, oils & boosters
- Barrier Support Serum — ceramide complex to strengthen the skin barrier
- Skin Quenching Essence — hydration complex with vitamin B5 and cucumber extract
- Face oils and CoQ10 oil boosters for targeted treatment

### Moisturisers
- Skin Quenching Light Moisturiser — lightweight hydration with satin PCA and ceramide complex
- Comforting Moisturiser — richer formula with omega oils, CoQ10, and ceramide complex

### Sun protection
- EVY sunscreen range — daily sun protection

### Hand & nail care
- SOS Recovery Nail & Cuticle Oil — award-winning nail and cuticle treatment

### Kits, sets & bundles
- Curated skincare sets and bundles with 15%+ savings
- Travel-size versions of bestsellers

## Shipping & subscriptions

- Free UK delivery on all orders
- Worldwide shipping available
- Subscribe & save option for repeat purchases

## Brand values

Apothaka believes skincare should be honest, transparent, and effective. No hype, no exaggerated claims — just carefully formulated products that do what they say. The brand tagline is: *Working with your skin, not against it.*

Apothaka Ltd, 71-75 Shelton St, London, WC2H 9JQ, United Kingdom.