Apothaka® was launched in 2016 in response to the growing need for more straighforward skincare. Founder, Natasha Dauncey was becoming increasingly frustrated with how overly complicated the market was becoming and saw the need for a more focussed range with more responsible / ethical marketing. Apothaka® products are about supporting healthy skin with simple but effective, nutrient rich formulations using plant-based ingredients. All products are blended by hand in the UK in small batches in order to ensure maximum freshness. The unique formulations have been carefully designed by Natasha using her expertise in product formulation and understanding of advanced skin science. No pre-made bases are used, and they are cruelty free and vegan friendly. Just the best ingredients, selected based on their benefits for your skin type. The range features predominantly lightweight, high linoleic (organic & cold pressed) oils, known for their affinity with the skin and particular benefit for irritated and damaged skin as they help to maintain skin barrier function. Essential oils not only provide a natural and subtle scent but can help to improve your overall sense of well-being. The new comforting essential oil free range addresses a growing need in the natural beauty sector as it's ideal for sensitive or irritated skin, or for those using strong actives in their skincare routine.
Apothaka® products are suitable for a wide range of skin types and ages and are enjoyed by regular customers all over the world. Success of this brand has been driven wholly by real customers' word of mouth. Some of the range has already been featured in Vogue. The normal to combination skin formulation, which recently won a 2017 Beauty Shortlist Editor's Choice Award is particularly suitable for skin prone to occasional break outs as it's specifically formulated with non-occlusive ingredients that don't clog pores, unlike many other heavier face oils on the market. Former BBC Strictly dancer Natalie Lowe is also a big fan having recently reviewed this oil!
These products are about improving the way skin looks and feels but also about enjoying the experience of using them: like bringing a bit of the spa experience at home. Further additions to the range are planned, including a water-based hydrating serum - coming soon!