Apothaka® was launched in 2016 in response to the growing need for simplified skincare.  Founder, Natasha Dauncey was becoming increasingly frustrated with how overly complicated the market was becoming and saw the need for a minimalist range with responsible / ethical marketing. Apothaka® products are about simple but effective, nutrient rich formulations which combine the skin friendly plant-based ingredients with carefully chosen synthetic active ingredients to support a healthy skin barrier, as well as respecting the environment.

All products are hand blended in the UK in small batches in order to ensure maximum freshness. The unique formulations have been mindfully created by Natasha using her expertise in product formulation and understanding of advanced skin science. No pre-made bases are used, and they are cruelty free, vegan friendly and free from fear. Natasha is passionate about tackling the misinformation and fear mongering about skincare ingredients that persists in the beauty industry. Being ethical isn’t just about impact on the environment and on people, but also about how brands market their products – with honesty, transparency and built upon knowledge from reputable sources.

Apothaka® products are genderless, suitable for a wide range of skin types and ages and are enjoyed by loyal customers all over the world. Success of this brand has been driven wholly by real customers' word of mouth and has been recognised by a number of beauty awards as well as in the press.

These products are not about quick fixes or miracle cures. They are about improving the way skin functions over time, how it looks and feels but also about enjoying the experience of using them through elegant textures and scents: combining product effectiveness and self-care with a bit of an at home spa experience. The most recent addition to this range which has already become a bestseller includes a one step, multi-tasking hydrating serum with niacinamide, ceramide complex and hyaluronic acid - formulated to help the skin barrier function optimally. Further launches are planned with moisturisers and a hydrating mist coming soon!

Press coverage
"For me, this (rebalancing cleansing oil) is like an at home spa experience. I like to cup over my nose and breathe deeply for a few breathes before massaging this cleanser all over. The blend of Jojoba, Geranium, Lavender and Comfrey work well to not over power the senses but provide a relaxing aroma that is a joy to use. Very enjoyable to use as part of a bedtime routine. As well as being soothing this oil is really light in texture so if your skin leans more toward combination, you won’t feel clogged or greasy. Nice for a stressed out skin and those who enjoy the process of using a soothing and relaxing oil to remove the day from your skin"
Apothaka range - review
Pixiwoo - September 26, 2018
"Every part of this product from the oil itself to the ingredients and informative website make it a brand and a range of handmade products that work for your skin. I mentioned earlier that I was also kindly sent a sample for the normal/combination face oil, once my parcel had arrived I received an email, this is client aftercare like no other, it details how to use the oil, what works best depending on the skin type you generally lean towards, how much to use, other tips and how to store oils. Many brands have very useful product information that comes with a product's packaging, this is a wonderful indication of the care, thoughtfulness and knowledge that Natasha has in her brand and the products she handmakes. A beautiful brand that often has limited stock because it is handmade, it is worth getting to know Apothaka, worth waiting for and with such effective products, knowledge behind the brand and the highest standard of customer care, your skin will thank you for it."
The cleansing oil I need
Rougepout Beauty - October 26, 2017
"I am quite a cynical buyer of beauty products in that I often buy them but don't expect miracles. I take most of the claims made for products with a pinch of salt. So it's not often that I use the "M" - or Miracle - word for anything. But, dear reader, I'm using it for Apothaka's SOS Recovery Nail and Cuticle Oil. This product has been getting rave reviews from bloggers, and quite rightly so. I can honestly say that in the five weeks I've been using it, my nails have become far stronger and longer than I dared hope, and my cuticles are no longer risen and overgrown."
A miraculous nail oil & cuticle oil
Is this Mutton? - September 13, 2017
Awards
The Beauty Shortlist 2017 Editors Choice Awards Winner - March 02, 2017
Testimonials
★ ★ ★ ★ ★
"Having spent many years working and training therapists in the beauty industry I’ve had my fair share of trying plenty of skin care products. I know an amazing skin care product when I try it! It’s been a while since I have tried something that I know I can’t live without! This oil is to die for. Not heavy, unbelievably hydrating, it left my skin feeling so happy. It was clear, bright and my skin was left looking glowing and radiant. "
★ ★ ★ ★ ★
"Still amazed at the powers of this @apothakaskincare oil! It consistently impresses me and ive often felt a bit emotional looking in the mirror in the mornings! No other product has single handedly improved my skin as much as this (let's not count retinoids, different story) Ive had the confidence to wear a TM (tinted moisturiser) everyday for 2 weeks, which for me, is huge! Ive been wearing full coverage foundation since I was 14! This really is a dream come true for oily acne prone skin."
★ ★ ★ ★ ★
"Over the years I have tried at least a dozen different brands. But...the day I first put on this new SOS recovery nail & cuticle oil from Apothaka will forever be memorable. Immediately I recognized that this oil is like no other and I felt the most diva like I have since I got a gift certificate to a fancy spa many years ago. But, the real kicker is how well this oil has worked for me in a relatively short time. Not only does it provide the right balance of moisture, but it is taming my cuticles so that they're less noticeable and healthier too. And my nails are keeping that flexibility that I'm always seeking (my nails are naturally hard which can lead to breaks). Plus, they're growing like weeds! Overall, I'm very satisfied with this product!!"
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Natasha Dauncey
Founder & Owner
hello@apothaka.com
Natasha has a genuine passion for natural, plant-based skincare which developed after experiencing problems with her skin. Although her background is in marketing research in the pharmaceutical sector, she has undertaken a number of courses in formulating natural skincare products, the use of essential oils in skincare and advanced skincare science (CIBTAC level 4), as well as being an avid reader of scientific articles on skin and skincare ingredients. She also has a strong interest in diet / nutrition and fitness, all of which play a part in maintaining good skin.
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